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Online Field Theory

O'Neil, Mathieu; Ackland, Robert


Though massive amounts of digital trace data can be collected about how people and information connect online, the question of why they do so has been given less attention. This chapter addresses the spread of innovations and controversies by asking why some actors choose to connect to new issues while others do not? To answer this question, a new framework combining field theory with social network analysis (SNA) – online field theory – is proposed. Field theory suggests that actors in social...[Show more]

CollectionsANU Research Publications
Date published: 2018-10-10
Type: Journal article
Book Title: Second International Handbook of Internet Research
DOI: 10.1007/978-94-024-1555-1


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