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The usefulness of web spam

Jones, Timothy; Thomas, Paul; Sankaranarayana, Ramesh S; Hawking, David


Spam comprises at least 60% of the public web, and search engine companies invest considerable effort in rejecting these apparently useless pages. But how bad are spam pages in search results? Can spam be dealt with as a side-effect of dealing with page utility, or is the relationship more complex? Thirty-four volunteer judges rated selected individual documents first on usefulness to a specified task and then on degree of "spamminess". Our results show that the relationship between spamminess...[Show more]

CollectionsANU Research Publications
Date published: 2011
Type: Conference paper
Source: Proceedings of the Sixteenth Australasian Document Computing Symposium


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