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Out-of-the-blue Names of Paint Colors

Tent, Jan

Description

Names of products play a significant role in their marketing, and are designed to express images with which buyers can identify. Manufacturers therefore pay close attention to their product names in order to maximize sales and to distinguish their products from those of competitors. The meaning of a product name would appear to be a crucial factor in its choice. A product designed for a specific consumer would benefit from a transparent or trendy name recognized and appreciated by the intended...[Show more]

CollectionsANU Research Publications
Date published: 2017
Type: Journal article
URI: http://hdl.handle.net/1885/186876
Source: Names : A Journal of Onomastics
DOI: 10.1080/00277738.2017.1344463
Access Rights: Open Access

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