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Using paid and free Facebook methods to recruit Australian parents to an online work-family survey: An evaluation.

Bennetts, Shannon; Hokke, Stacey; Crawford, Sharinne; Hackworth, Naomi; Leach, Liana; Nguyen, Cattram; Nicholson, Jan; cooklin, amanda


Background: The prevalence of social media makes it a potential alternative to traditional offline methods of recruiting and engaging participants in health research. Despite burgeoning use and interest, few studies have rigorously evaluated its effectiveness and feasibility in terms of recruitment rates and costs, sample representativeness, and retention. Objective: This study aimed to determine the feasibility of using Facebook to recruit employed Australian parents to an online survey about...[Show more]

CollectionsANU Research Publications
Date published: 2019-03-06
Type: Journal article
Source: Journal of Medical Internet Research
DOI: 10.2196/11206
Access Rights: Open Access


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