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When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts

CollectionsANU Research Publications
Date published: 2007
Type: Conference paper
Source: World Marketing Congress 2007: Marketing Theory and Practice in an Inter-functional world


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01_Eagar_When_Brand_Communities_2007.pdf722.25 kBAdobe PDF    Request a copy
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03_Eagar_When_Brand_Communities_2007.pdf1.22 MBAdobe PDF    Request a copy
04_Eagar_When_Brand_Communities_2007.pdf135.57 kBAdobe PDF    Request a copy

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