Biophilia and biophobia in website design: Improving internet information dissemination
The Internet is increasingly a source of information for populations around the world, and thus theorizing that website design, which leads to enhanced recall of web-based information, has important theoretical and practical implications. On the basis of evolutionary psychology, biophilia and biophobia theories show how humans developed emotional responses to aspects of their natural environments so as to enhance survival by triggering approach or avoidance behaviors. Enhanced memory for...[Show more]
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