Skip navigation
Skip navigation

Social Media and Public Relations: Fake Friends and Powerful Publics

Motion, Judy; Heath, Robert L.; Leitch, Shirley

Description

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the Internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?. The purpose of this book is to examine the role of PR by...[Show more]

CollectionsANU Research Publications
Date published: 2016
Type: Book
URI: http://hdl.handle.net/1885/159572

Download

There are no files associated with this item.


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  19 May 2020/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator