Moral identity and ethical decision making
Four studies were undertaken to assess the role of moral identity in ethical decision making. The first two studies attempted to use two primes of moral identity to determine whether, when a person's moral identity is threatened, they undertake moral cleansing or compensatory behaviour, whereas where a person's moral identity is salient they have a strong self-worth and will consequently use moral licensing to act less ethically. Both studies were unsuccessful in supporting this hypothesis....[Show more]
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