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Reading men's lifestyle magazines in contemporary China

Lee, Tracy Kwok-Fong

Description

Men's lifestyle magazines came to China at the turn of the 21st century, as a result of commercialization and the globalization of the media. They have prospered in the last decade along with the marked emergence of a new "middle class" in China and their pursuit and imagination of a consumerist lifestyle. Reflecting dynamic negotiation and hybridization between global and local discourses, the men's lifestyle magazine, as a form of popular culture, points to new possibilities of gender and...[Show more]

dc.contributor.authorLee, Tracy Kwok-Fong
dc.date.accessioned2019-02-18T23:44:47Z
dc.date.available2019-02-18T23:44:47Z
dc.date.copyright2013
dc.identifier.otherb3557731
dc.identifier.urihttp://hdl.handle.net/1885/156109
dc.description.abstractMen's lifestyle magazines came to China at the turn of the 21st century, as a result of commercialization and the globalization of the media. They have prospered in the last decade along with the marked emergence of a new "middle class" in China and their pursuit and imagination of a consumerist lifestyle. Reflecting dynamic negotiation and hybridization between global and local discourses, the men's lifestyle magazine, as a form of popular culture, points to new possibilities of gender and sexuality in post-socialist China. In particular, targeting the newly-emerged social elite, these magazines construct and promote a new mode of masculinity that is characterized by hedonism, consumerism, and cosmopolitanism. The thesis aims at developing a framework for understanding men's lifestyle magazines in China by focusing on this new mode of manhood, which, as an aspirational model, represents a new development of Chinese masculinities that are significantly different from both the Confucian and Maoist discourses. At the centre of the discourse of consumerist masculinity is the pursuit of a lifestyle defined by pinwei or "good taste", which is rendered modern and Westernized by readers and is closely associated with a middle-class identity and fantasy. As an interdisciplinary study of men's magazines in China, the thesis synthesizes research methods of both media studies and gender studies. From the perspective of media studies, it investigates the ownership patterns of the magazines, i.e., local copyright ownership versus shared copyright ownership with established overseas magazines. Comparison has been made between the two types of magazines in terms of representations of lifestyle, masculinity and consumerism. Based on interviews and surveys with magazine editors and readers, the study empirically examines the production, reception and interpretation of these magazines and the male images constructed and promoted by them. By content analysis and critical readings of the verbal and visual texts, the study also compares Chinese editions of international titles such as FHM and Esquire with their "mother editions" in the West and probes into the localization of Western hegemonic masculinity in China. In addition, the distinctive "Chinese characteristics" of the magazines, namely elitism and nationalism, have been embedded in the social and ideological context of post-socialist China. In light of gender studies theory, the study interprets different types of spectatorship of the body in the magazines and examines the cultural habitus of the new "middle class" as desiring subjects.
dc.format.extentvii, 381 leaves.
dc.subject.lcshMen's magazines Social aspects China
dc.subject.lcshMasculinity China.
dc.subject.lcshMasculinity in mass media.
dc.subject.lcshMen IdentityChina
dc.subject.lcshSocial change 21st century.China
dc.titleReading men's lifestyle magazines in contemporary China
dc.typeThesis (PhD)
local.contributor.supervisorJacka, Tamara
local.description.notesThesis (Ph.D.)--Australian National University, 2013.
dc.date.issued2013
local.contributor.affiliationAustralian National University. Research School of Pacific and Asian Studies.
local.identifier.doi10.25911/5d514b9b14d2c
dc.date.updated2019-01-10T05:09:39Z
local.mintdoimint
CollectionsOpen Access Theses

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