Reading men's lifestyle magazines in contemporary China
Men's lifestyle magazines came to China at the turn of the 21st century, as a result of commercialization and the globalization of the media. They have prospered in the last decade along with the marked emergence of a new "middle class" in China and their pursuit and imagination of a consumerist lifestyle. Reflecting dynamic negotiation and hybridization between global and local discourses, the men's lifestyle magazine, as a form of popular culture, points to new possibilities of gender and...[Show more]
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