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The relationship between advertisement content and pacing on emotional responses and memory for televised political advertisements

Hughes, Andrew Gary


Political advertising remains the most dominant method of political communication in the world as it is the most effective way of communicating the promise of exchange to the political market. Without a doubt the single most important, expensive and well used method of political advertising is televised political advertising. It is also an area of increasing public policy concern over the perceived impact that it is having on society's perceptions of the democratic process, institutions and...[Show more]

CollectionsOpen Access Theses
Date published: 2014
Type: Thesis (PhD)
DOI: 10.25911/5d514c1a149c8


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