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World Brand Cultural Heritage

Di, Xuan


Cultural protection needs fuel, but it can be a solar panel. Some may think cultural protection only cost money. However, using commercial branding knowledge and distribution channel establishment skills, a good/service by a cultural group (e.g. an aboriginal group), can be branded, marketed, and consequently generate cash inflows that can be used in promoting the culture. The cultural heritage that is encoded in the branded goods/service can also be appreciated throughout the distribution...[Show more]

CollectionsANU Research Publications
Date published: 2018-12-04
Type: Conference poster
Access Rights: Open Access


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