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Adding Dimension to Content: Immersive Virtual Reality for e-Commerce

Zeng, Wanxian; Richardson, Alex

Description

This paper outlines a plan of research to investigate whether consumers prefer an immersive virtual reality format for information search rather than static picture format in an e-commerce context. The research uses the Expectation Confirmation Theory as a foundation to propose a research model for examining how two presentation formats for information search, static picture and immersive virtual reality, affect online consumers’ continuance intention to use the website. The proposed...[Show more]

dc.contributor.authorZeng, Wanxian
dc.contributor.authorRichardson, Alex
dc.coverage.spatialWollongong
dc.date.accessioned2018-11-30T01:19:28Z
dc.date.available2018-11-30T01:19:28Z
dc.date.createdDecember 5-7 2016
dc.identifier.isbn9781741282672
dc.identifier.urihttp://hdl.handle.net/1885/154073
dc.description.abstractThis paper outlines a plan of research to investigate whether consumers prefer an immersive virtual reality format for information search rather than static picture format in an e-commerce context. The research uses the Expectation Confirmation Theory as a foundation to propose a research model for examining how two presentation formats for information search, static picture and immersive virtual reality, affect online consumers’ continuance intention to use the website. The proposed constructs theorised to be directly affected by presentation format are the confirmation and post-usage beliefs of enjoyment and perceived diagnosticity. The confirmation, the extent to which the expectation of the website matches the perceived performance, is proposed to affect online consumers’ continuance intention via modified beliefs and attitudes toward website providing a certain format.
dc.format.mimetypeapplication/pdf
dc.publisherAustralasian Conference on Information Systems
dc.relation.ispartofseriesAustralasian Conference on Information Systems (ACIS 2016)
dc.sourceProceedings of the 27th Australasian Conference on Information Systems
dc.source.urihttp://business.uow.edu.au/acis-2016/index.html
dc.titleAdding Dimension to Content: Immersive Virtual Reality for e-Commerce
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2016
local.identifier.absfor150399 - Business and Management not elsewhere classified
local.identifier.ariespublicationU2536098xPUB4
local.type.statusPublished Version
local.contributor.affiliationZeng, Wanxian, College of Business and Economics, ANU
local.contributor.affiliationRichardson, Alex, College of Business and Economics, ANU
local.identifier.absseo890205 - Information Processing Services (incl. Data Entry and Capture)
dc.date.updated2018-11-29T08:20:42Z
dcterms.accessRightsOpen Access
CollectionsANU Research Publications

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