Zeng, Wanxian; Richardson, Alex
This paper outlines a plan of research to investigate whether consumers prefer an immersive virtual
reality format for information search rather than static picture format in an e-commerce context. The
research uses the Expectation Confirmation Theory as a foundation to propose a research model for
examining how two presentation formats for information search, static picture and immersive virtual
reality, affect online consumers’ continuance intention to use the website. The proposed...[Show more]
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