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Adding Dimension to Content: Immersive Virtual Reality for e-Commerce

Zeng, Wanxian; Richardson, Alex

Description

This paper outlines a plan of research to investigate whether consumers prefer an immersive virtual reality format for information search rather than static picture format in an e-commerce context. The research uses the Expectation Confirmation Theory as a foundation to propose a research model for examining how two presentation formats for information search, static picture and immersive virtual reality, affect online consumers’ continuance intention to use the website. The proposed...[Show more]

CollectionsANU Research Publications
Date published: 2016
Type: Conference paper
URI: http://hdl.handle.net/1885/154073
Source: Proceedings of the 27th Australasian Conference on Information Systems
Access Rights: Open Access

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