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Lost in Translation: The Influence of Translated Information Quality on Foreign Shoppers

Zeng, Wanxian; Richardson, Alex

Description

Global e-retailing continues to soar in popularity, but scant attention is being paid to the role of translation services that combine people power with machines to enable business opportunities. This paper details a study investigating whether improving translated information quality of product descriptions increases the customers’ information satisfaction and their intention to use an online shopping website. Both machine and crowdsourced translation methods were used for written language...[Show more]

CollectionsANU Research Publications
Date published: 2016
Type: Conference paper
URI: http://hdl.handle.net/1885/154072
Source: Proceedings of the 27th Australasian Conference on Information Systems
Access Rights: Open Access

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