Lost in Translation: The Influence of Translated Information Quality on Foreign Shoppers
Global e-retailing continues to soar in popularity, but scant attention is being paid to the role of translation services that combine people power with machines to enable business opportunities. This paper details a study investigating whether improving translated information quality of product descriptions increases the customers’ information satisfaction and their intention to use an online shopping website. Both machine and crowdsourced translation methods were used for written language...[Show more]
|Collections||ANU Research Publications|
|Source:||Proceedings of the 27th Australasian Conference on Information Systems|
|Access Rights:||Open Access|
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