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The Role of Translated Information Quality in a Global eRetailing Context

Zeng, Wanxian; Richardson, Alex

Description

Global e-retailing continues to gain in popularity, but little attention is being paid to the role of translation. This paper proposes a study investigating whether improving translated information quality of product descriptions increases the customers’ information satisfaction, while reducing the perceived product risk, which in turn improves their intention to use an online shopping website. To manipulate translation quality, two translation methods are used: machine and crowdsourced. The...[Show more]

CollectionsANU Research Publications
Date published: 2015
Type: Conference paper
URI: http://hdl.handle.net/1885/154071
Source: Proceedings of the Australasian Conference on Information Systems ACIS 2015
Access Rights: Open Access

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