The Role of Translated Information Quality in a Global eRetailing Context
Global e-retailing continues to gain in popularity, but little attention is being paid to the role of translation. This paper proposes a study investigating whether improving translated information quality of product descriptions increases the customers’ information satisfaction, while reducing the perceived product risk, which in turn improves their intention to use an online shopping website. To manipulate translation quality, two translation methods are used: machine and crowdsourced. The...[Show more]
|Collections||ANU Research Publications|
|Source:||Proceedings of the Australasian Conference on Information Systems ACIS 2015|
|Access Rights:||Open Access|
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