The effects of stakeholders' expectations in their evaluation of corporate social responsibility news
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This thesis investigates the effects of air passengers' and travel intermediaries' expectations on their beliefs, attitude and behavioural intentions. I develop a conceptual model articulating the nature and antecedents of three types of expectations: would, could and should. I propose that would and should expectations influence updated beliefs through attitude towards news for two different stakeholder groups and that would expectations mediate the relationship between could expectations and...[Show more]
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