The effects of stakeholders' expectations in their evaluation of corporate social responsibility news
This thesis investigates the effects of air passengers' and travel intermediaries' expectations on their beliefs, attitude and behavioural intentions. I develop a conceptual model articulating the nature and antecedents of three types of expectations: would, could and should. I propose that would and should expectations influence updated beliefs through attitude towards news for two different stakeholder groups and that would expectations mediate the relationship between could expectations and...[Show more]
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