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Eye-tracking analysis of user behaviour and performance in web search on large and small screens

Kim, Jae Won


In recent years, searching the web on mobile devices has become enormously popular. Because mobile devices have relatively small screens and show fewer search results, search behaviour with mobile devices may be different from that with desktops or laptops. Therefore, considering these differences may suggest better, more efficient, designs for mobile search engines. In this experiment, we use eye-tracking to explore user behaviour and performance. We analyse web searches with two task types on...[Show more]

CollectionsOpen Access Theses
Date published: 2014
Type: Thesis (MPhil)
DOI: 10.25911/5d5153e8ce4f4
Access Rights: Open Access


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