Understanding the role of demographic, perceptual and personality factors in the use of mobile data services
Conventional telecommunication technologies, characterised by wires and fixed locations, are rapidly giving way to mobile data services (MDSs). Recent technological developments have opened up possibilities for various applications of MDSs. This thesis specifically focuses on two promising MDS applications: mobile banking (m-banking) and mobile learning (m-learning). It signifies an important step in the testing of theories related to demographics, perceptions and personality traits in the use...[Show more]
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