Mammography screening : the role of the fear appeals and message framing, and the application of the health belief model and the extended parallel process model
Breast cancer is a prominent and severe disease affecting Australian women and a decrease in breast cancer mortality rates has been attributed to mammography screening. Phase one of this study tests the application of the Health Belief Model (HBM) with mammography screening behaviour, and further tests the value of an extended HBM involving three additional variables. Phase two of this study tests the Framing Postulate of Prospect Theory and attempts to explain results by using the Extended...[Show more]
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