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The problem of behaviour change: from social norms to an ingroup focus

Reynolds, Katherine J.; Subašić, Emina; Tindall, Karen


Social norms are of increasing interest to public policy experts and those conducting behaviour change interven-tions (e.g. safe driving, recycling). While there is agreement that social norms play a central role in explaining behaviour, such consensus is lacking when it comes to explaining the process through which this occurs. Economics, social marketing and political science focus on individual self-interest and goal satisfaction and social (dis)approval. In contrast social psychology also...[Show more]

CollectionsANU Research Publications
Date published: 2015-01
Type: Journal article
Source: Social and Personality Psychology Compass
DOI: 10.1111/spc3.12155


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