The problem of behaviour change: from social norms to an ingroup focus
Social norms are of increasing interest to public policy experts and those conducting behaviour change interven-tions (e.g. safe driving, recycling). While there is agreement that social norms play a central role in explaining behaviour, such consensus is lacking when it comes to explaining the process through which this occurs. Economics, social marketing and political science focus on individual self-interest and goal satisfaction and social (dis)approval. In contrast social psychology also...[Show more]
|Collections||ANU Research Publications|
|Source:||Social and Personality Psychology Compass|
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