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The Short Term Intention of Managers to Adopt Internet Commerce After the Tech Wreck: Directions for Research

Berrill, Alex; Goode, Sigi

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Electronic commerce has been greeted with much excitement in both the research and wider community over its relatively short lifetime. While many authors have promoted electronic commerce, the “tech wreck” of early 2000 saw a sudden drop in e-commerce uptake. Only a limited amount of research has examined the reasons for the adoption of this technology. This study examines the reasons for commercial technology adoption and applies them to the adoption of internet commerce by Australian...[Show more]

dc.contributor.authorBerrill, Alex
dc.contributor.authorGoode, Sigi
dc.date.accessioned2018-07-31T01:01:59Z
dc.date.available2018-07-31T01:01:59Z
dc.identifier.urihttp://hdl.handle.net/1885/145796
dc.description.abstractElectronic commerce has been greeted with much excitement in both the research and wider community over its relatively short lifetime. While many authors have promoted electronic commerce, the “tech wreck” of early 2000 saw a sudden drop in e-commerce uptake. Only a limited amount of research has examined the reasons for the adoption of this technology. This study examines the reasons for commercial technology adoption and applies them to the adoption of internet commerce by Australian companies. The study establishes a set of business reasons for technology adoption, being the desire to gain a competitive advantage, desire to remove a competitive disadvantage, improve communication, reduce organisational costs, improve functionality and a possible bandwagon effect. The study finds that internet commerce adoption may be associated with attempts to attain a competitive advantage, to improve communication. As with many internet commerce adopters, there is evidence of institutional bandwagon effects.
dc.format.extent18 pages
dc.format.mimetypeapplication/pdf
dc.language.isoen_AU
dc.rights© The author.
dc.source.urihttp://people.anu.edu.au/sigi/wp-content/uploads/WP-itadoption.pdf
dc.subjecte-commerce; tech wreck
dc.titleThe Short Term Intention of Managers to Adopt Internet Commerce After the Tech Wreck: Directions for Research
dc.typeWorking/Technical Paper
local.description.notesEarly working paper.
local.type.statusPublished Version
local.contributor.affiliationGoode, Sigi, Research School of Management, College of Business and Economics, The Australian National University
dcterms.accessRightsOpen Access
CollectionsANU Research Publications

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