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Online Recruitment: Feasibility, Cost, and Representativeness in a Study of Postpartum Women

Leach, Liana S; Butterworth, Peter; Poyser, Carmel; Batterham, Philip; Farrer, Louise M


BACKGROUND Online recruitment is feasible, low-cost, and can provide high-quality epidemiological data. However, little is known about the feasibility of recruiting postpartum women online, or sample representativeness. OBJECTIVE The current study investigates the feasibility of recruiting a population of postpartum women online for health research and examines sample representativeness. METHODS Two samples of postpartum women were compared: those recruited online as participants in a brief...[Show more]

CollectionsANU Research Publications
Date published: 2017-03-08
Type: Journal article
Source: Journal of medical Internet research
DOI: 10.2196/jmir.5745
Access Rights: Open Access


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