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Functional food consumption in multicultural society

Hassan, Siti Hasnah


We do not fully understand how culture and value systems influence functional food consumption in developing countries. The functional food market is rapidly expanding, with manufacturers promoting the perceived health benefits of food products to specific consumer groups. Ethnicity, culture and values are sources of market credibility and competition in traditional and emerging economies and they heavily influence the marketing of functional food. This thesis presents a theory of...[Show more]

CollectionsOpen Access Theses
Date published: 2008-07-25
Type: Thesis (PhD)


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