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Modelling the emergence of shared attitudes from group dynamics using an agent-based model of social comparison theory

Van Rooy, Dirk; Wood, Ian; Tran, Eric


We propose a novel agent-based implementation of Festinger’s social comparison theory (SCT). The social comparison model (SCM) consists of connectionist networks that simu- late agent-level social comparison processes. Agent networks are combined into an adap- tive network structure that is shaped by social comparisons between individual agents. Simulations show how the SCM produces behavior consistent with the empirical litera- ture on group dynamics. In addition, experimental results are...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Systems Research and Behavioral Science
DOI: 10.1002/sres.2321


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