Corporate decision-making during recession : product franchisors in the Australian agricultural machinery industry 1967-72
This study analyses the impact of scale, establishment mobility and policy siibstitution in the corporation's geographical behaviour. To maximise opportunities for observing change, the effects of recession on firms using a particular marketing system — product franchising — are examined. It is argued that competitive powers, represented by company structural attributes and expressed through relative network control capacities, should assist larger organisations to undertake spatial...[Show more]
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