Sepien, Abdullah Bin
This thesis investigates the marketing practices, marketing costs
and revenues of 62 first level dealers and 228 smallholders selected
in 4 districts in the states of Kelantan and Trengganu on the East
Coast of Peninsular Malaysia. Its findings are compared to those
previous studies by Lim (1968) and Cheam (1970) on the 'developed'
Chapter 1 states the aims of the study, then discusses the
sample design and data collection method.
Chapter 2 deals with factors affecting...[Show more]
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