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Beyond winning : party goals and campaign strategy in Australian elections

Rayner, Jennifer Ruth

Description

Discussions of election campaigning and strategy often focus on winning. Researchers and practitioners alike aim to tease out the campaign tools and methods that help parties pull in votes, while positing a desire to win as the rationale behind almost every campaign decision. But is winning the only goal that parties hold when embarking on an election campaign? Drawing on qualitative interviews with more than 50 representatives from 13 Australian parties, this research finds that parties...[Show more]

CollectionsOpen Access Theses
Date published: 2014
Type: Thesis (PhD)
URI: http://hdl.handle.net/1885/129745

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