Dunn, Carmel Mary
Despite the urgent need to become more sustainable, efforts to motivate
transformational change towards sustainability have met with little success. This study
explores the usefulness and viability of an alternate way of motivating change that
utilises the human drive to achieve happiness and to avoid unhappiness - what I refer to
as ‘the juggernaut of happiness’. This drive for happiness is, arguably, the main reason
why people do the things they do. As such, it has significant...[Show more]
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