Motivating change towards sustainability : a case for ecologically sustainable happiness
Despite the urgent need to become more sustainable, efforts to motivate transformational change towards sustainability have met with little success. This study explores the usefulness and viability of an alternate way of motivating change that utilises the human drive to achieve happiness and to avoid unhappiness - what I refer to as ‘the juggernaut of happiness’. This drive for happiness is, arguably, the main reason why people do the things they do. As such, it has significant...[Show more]
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