Framing issues and identities: Aligning the content of group identity with the meaning of issues to produce normative influence
This thesis aims to contribute to our understanding of the social influence processes commonly at play in public debate; to understand how rhetoric about issues and about social groups can influence public opinion. This research draws upon the social identity tradition (Tajfel, 1972; Tajfel & Turner, 1979; Turner, Hogg, Oakes, Reicher & Wetherell, 1987) which suggests that people’s attitudes and behaviour are influenced by the norms of groups they identify...[Show more]
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