Skip navigation
Skip navigation

Monitoring food and non-alcoholic beverage promotions to children

Kelly, B.; King, L.; Baur, L.; Rayner, M.; Lobstein, T.; Monteiro, C.; Macmullan, J.; Mohan, S.; Barquera, S.; Hawkes, C.; Kumanyika, S.; L’Abbé, M.; Lee, A.; Ma, J.; Neal, B.; Sacks, G.; Sanders, D.; Snowdon, W.; Swinburn, B.; Vandevijvere, S.; Walker, C.; Friel, Sharon

Description

Food and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations’ exposure to food and nonalcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was...[Show more]

dc.contributor.authorKelly, B.
dc.contributor.authorKing, L.
dc.contributor.authorBaur, L.
dc.contributor.authorRayner, M.
dc.contributor.authorLobstein, T.
dc.contributor.authorMonteiro, C.
dc.contributor.authorMacmullan, J.
dc.contributor.authorMohan, S.
dc.contributor.authorBarquera, S.
dc.contributor.authorHawkes, C.
dc.contributor.authorKumanyika, S.
dc.contributor.authorL’Abbé, M.
dc.contributor.authorLee, A.
dc.contributor.authorMa, J.
dc.contributor.authorNeal, B.
dc.contributor.authorSacks, G.
dc.contributor.authorSanders, D.
dc.contributor.authorSnowdon, W.
dc.contributor.authorSwinburn, B.
dc.contributor.authorVandevijvere, S.
dc.contributor.authorWalker, C.
dc.contributor.authorFriel, Sharon
dc.date.accessioned2014-05-22T06:23:31Z
dc.date.available2014-05-22T06:23:31Z
dc.identifier.issn1467-7881
dc.identifier.other1467-789X
dc.identifier.urihttp://hdl.handle.net/1885/11703
dc.description.abstractFood and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations’ exposure to food and nonalcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.
dc.format11 pages
dc.publisherWiley
dc.rights© 2013 The Authors. Obesity Reviews published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
dc.sourceObesity Reviews 14 .Suppl. 1 (2013): 59–69
dc.subjectfood promotion
dc.subjectINFORMAS
dc.subjectmonitoring
dc.subjectsugarsweetened beverages
dc.titleMonitoring food and non-alcoholic beverage promotions to children
dc.typeJournal article
local.identifier.citationvolume14
dc.date.issued2014-05-22
local.identifier.absfor111700 - PUBLIC HEALTH AND HEALTH SERVICES
local.identifier.ariespublicationa383154xPUB2873
local.publisher.urlhttp://au.wiley.com/WileyCDA/Section/index.html
local.type.statusPublished Version
local.contributor.affiliationFriel, Sharon, ANU College of Medicine, Biology & Environment
dc.relationttp://purl.org/au-research/grants/arc/ft0991462
local.bibliographicCitation.issueS1
local.bibliographicCitation.startpage59
local.bibliographicCitation.lastpage69
local.identifier.doi10.1111/obr.12076
dc.date.updated2016-06-14T08:31:49Z
local.identifier.scopusID2-s2.0-84885100871
CollectionsANU Research Publications

Download

File Description SizeFormat Image
Friel_MonitoringFood_2013.pdf95.42 kBAdobe PDFThumbnail


Items in Open Research are protected by copyright, with all rights reserved, unless otherwise indicated.

Updated:  22 January 2019/ Responsible Officer:  University Librarian/ Page Contact:  Library Systems & Web Coordinator