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To market, to market! : the changing role of the Australian timber merchant, 1945-1965

Harris, Richard

Description

Australian timber merchants have long played a vital role in providing building materials, credit, and product information to builders. A variety of sources, notably the merchant's national trade journal, indicate that after the Second World War they slowly responded to the growing demand from owner-builders and Do-It-Yourself enthusiasts, many of whom were women. They began to stock a wider variety of lines, built and improved showroom displays, adopted new marketing techniques, and offered...[Show more]

CollectionsANU Urban Research Unit/Program
Date published: 1998
Type: Working/Technical Paper
URI: http://hdl.handle.net/1885/116295
DOI: 10.4225/13/590a54fb34a5e

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