To market, to market! : the changing role of the Australian timber merchant, 1945-1965
Australian timber merchants have long played a vital role in providing building materials, credit, and product information to builders. A variety of sources, notably the merchant's national trade journal, indicate that after the Second World War they slowly responded to the growing demand from owner-builders and Do-It-Yourself enthusiasts, many of whom were women. They began to stock a wider variety of lines, built and improved showroom displays, adopted new marketing techniques, and offered...[Show more]
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