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Science communication on YouTube: factors that affect channel and video popularity

Welbourne, Dustin J; Grant, Will J


YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number,...[Show more]

CollectionsANU Research Publications
Date published: 2016-08
Type: Journal article
Source: Public understanding of science
DOI: 10.1177/0963662515572068
Access Rights: Open Access


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