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Domain Exploration of ICT Use in Consumer-to-Producer Feedback Loops within the Fair Trade System

Taylor, Jennyfer; Stevenson, Duncan; Gedeon, Tamas (Tom)

Description

Information and communications technology (ICT) plays an important role in facilitating information flows through fair trade supply chains. While previous research has focused on the role of ICT in providing consumers with fair trade producer information, few studies have considered the operation of feedback loops from consumers to producers, particularly in an Australian context. This qualitative study provides a novel contribution in this area through a domain exploration of the...[Show more]

dc.contributor.authorTaylor, Jennyfer
dc.contributor.authorStevenson, Duncan
dc.contributor.authorGedeon, Tamas (Tom)
dc.coverage.spatialMelbourne
dc.date.accessioned2016-06-14T23:21:04Z
dc.date.created7-10 December 2015
dc.identifier.isbn9781450336734
dc.identifier.urihttp://hdl.handle.net/1885/103703
dc.description.abstractInformation and communications technology (ICT) plays an important role in facilitating information flows through fair trade supply chains. While previous research has focused on the role of ICT in providing consumers with fair trade producer information, few studies have considered the operation of feedback loops from consumers to producers, particularly in an Australian context. This qualitative study provides a novel contribution in this area through a domain exploration of the consumer-to-producer feedback loops in the fair trade system and the role of ICT in facilitating these supply chain communications. We have used ethnographic techniques through semi-structured interviews with consumer, importer, and producer links in the supply chain, analysing and refining our data using a grounded theory approach. The discussion engages with emerging themes addressing the actual information needs of producers, attributes of existing feedback loops, and the role of ICT in fair trade handicraft supply chains. We explore the function of intermediaries in the supply chains who aggregate, filter and interpret feedback that flows from the consumers and importers through to the producer organisations and the artisans who produce the goods. Finally, we consider potential future applications of ICT to fair trade feedback loops and associated design sensitivities to ensure that feedback offered by consumers and importers satisfies producer information needs, establishing new avenues of enquiry in the field of HCI for Development (HCI4D)
dc.publisherAssociation for Computing Machinery (ACM)
dc.relation.ispartofseriesAnnual Meeting of the Australian Special Interest Group for Computer Human Interaction OzCHI'15
dc.sourceOzCHI '15 Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction
dc.titleDomain Exploration of ICT Use in Consumer-to-Producer Feedback Loops within the Fair Trade System
dc.typeConference paper
local.description.notesImported from ARIES
local.description.refereedYes
dc.date.issued2015
local.identifier.absfor080108 - Neural, Evolutionary and Fuzzy Computation
local.identifier.ariespublicationu4056230xPUB560
local.type.statusPublished Version
local.contributor.affiliationTaylor, Jennyfer, College of Engineering and Computer Science, ANU
local.contributor.affiliationStevenson, Duncan, College of Engineering and Computer Science, ANU
local.contributor.affiliationGedeon, Tamas (Tom), College of Engineering and Computer Science, ANU
local.description.embargo2037-12-31
local.bibliographicCitation.startpage231
local.bibliographicCitation.lastpage239
local.identifier.doi10.1145/2838739.2838754
local.identifier.absseo970108 - Expanding Knowledge in the Information and Computing Sciences
dc.date.updated2016-06-14T08:58:35Z
local.identifier.scopusID2-s2.0-84963542016
CollectionsANU Research Publications

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