Information Asymmetry and Dual Distribution in Franchise Networks
We examine whether a dual distribution system that uses both franchisor-operated and franchisee-operated outlets reduces a franchisor's information disadvantage when contracting with franchisee retailers. Using detailed qualitative and quantitative managerial data, we find persuasive evidence of the strategic use of performance information obtained from franchisor-operated outlets to reduce information asymmetry and enhance contracting efficiency for franchisee-operated outlets. We test whether...[Show more]
|Collections||ANU Research Publications|
|Source:||Journal of Business Finance and Accounting|
|01_Wilson_Information_Asymmetry_and_Dual_2015.pdf||365.77 kB||Adobe PDF||Request a copy|
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