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What About Winning? Looking into the Blind Spot of the Theory of Campaign Professionalization

Rayner, Jennifer


The international literature on campaign professionalization suggests that election campaigning has become increasingly slick and professional in recent decades. But while significant attention has been paid to changing campaign tools and tactics, one critical question has been consistently overlooked: Do professionalized campaigners perform better at the ballot box? This question should be a critical one for campaign scholars, yet the existing literature is almost entirely silent on the...[Show more]

CollectionsANU Research Publications
Date published: 2014
Type: Journal article
Source: Journal of Political Marketing
DOI: 10.1080/15377857.2012.719485


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