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"I rarely read the label": Factors that Influence Thai Consumer Responses to Nutrition Labels

Rimpeekool, Wimalin; Banwell, Cathy; Kirk, Martyn; Yiengprugsawan, Vasoontara; Seubsman, Sam-ang; Sleigh, Adrian


BACKGROUND: This qualitative study employed the Knowledge-Attitude-Behaviour (KAB) model and Health Belief Model (HBM) to investigate factors influencing Thai consumer decision making about use of nutrition labels. Labels include both Nutrition Information Panels (1998-) and Guideline Daily Amounts labels (2011-). METHOD: In-depth interviews were conducted with 34 participants representing two socio-demographic extremes in Thailand – “urban Bangkok” (university educated consumers) and...[Show more]

CollectionsANU Research Publications
Date published: 2016
Type: Journal article
Source: Global Journal of Health Science
DOI: 10.5539/gjhs.v8n1p21


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