"I rarely read the label": Factors that Influence Thai Consumer Responses to Nutrition Labels
BACKGROUND: This qualitative study employed the Knowledge-Attitude-Behaviour (KAB) model and Health Belief Model (HBM) to investigate factors influencing Thai consumer decision making about use of nutrition labels. Labels include both Nutrition Information Panels (1998-) and Guideline Daily Amounts labels (2011-). METHOD: In-depth interviews were conducted with 34 participants representing two socio-demographic extremes in Thailand – “urban Bangkok” (university educated consumers) and...[Show more]
|Collections||ANU Research Publications|
|Source:||Global Journal of Health Science|
|01_Rimpeekool_%22I_rarely_read_the_label%22%3A_2016.pdf||216.35 kB||Adobe PDF||Request a copy|
|02_Rimpeekool_%22I_rarely_read_the_label%22%3A_2016.pdf||218.35 kB||Adobe PDF||Request a copy|
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