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The Black Label: trade mark dilution, culture jamming, and the no logo movement

Rimmer, Matthew


This article considers the ongoing debate over the appropriation of well-known and famous trade marks by the No Logo Movement for the purposes of political and social critique. It focuses upon one sensational piece of litigation in South Africa, Laugh It Off Promotions v. South African Breweries International (Finance) B.V. t/a Sabmark International. In this case, a group called Laugh It Off Promotions subjected the trade marks of the manufacturers of Carling Beer were subjected to parody,...[Show more]

CollectionsANU Research Publications
Date published: 2008
Type: Journal article
Source: Script-ed
DOI: 10.2966/scrip.050108.70


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