Know your facts
Date
Authors
McEwan's Limited (c.1850-1982)
Calvin Productions
Anne Saum and Associates
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Dramatizes the selling power of accurate and authoritative merchandise information. Provides a pattern for determining facts about merchandise, and shows how these facts can be translated into performance benefits that represent buying appeals.
Description
Keywords
Citation
Collections
Source
Type
Archives Series
Deposit N218 - McEwan's Limited records
Item 699 - Professional Selling Practices Series 1 Unit 2: 'Know your Facts'. Distributed by Modern Marketing Programs, New York. (film reel)
Item 699 - Professional Selling Practices Series 1 Unit 2: 'Know your Facts'. Distributed by Modern Marketing Programs, New York. (film reel)
Date created
1967
Access Statement
Open Access
License Rights
This film recording is provided for research purposes only and must not be reproduced without the prior permission of the Archives Program, Australian National University