Personalize your presentation
Date
Authors
McEwan's Limited (c.1850-1982)
Calvin Productions
Anne Saum and Associates
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Emphasizes the need for adapting each selling presentation to the buying motives of the individual customer. Offers suggestions to the salesperson on how to determine and communicate the benefits the customer seeks.
Description
Keywords
Citation
Collections
Source
Type
Archives Series
Deposit N218 - McEwan's Limited records
Item 700 - Professional Selling Practices Series 1, Unit 3: 'Personalise Your Presentation'. Distributed by Modern Marketing Programs, New York. (film reel)
Item 700 - Professional Selling Practices Series 1, Unit 3: 'Personalise Your Presentation'. Distributed by Modern Marketing Programs, New York. (film reel)
Date created
1967
Access Statement
Open Access
License Rights
This film recording is provided for research purposes only and must not be reproduced without the prior permission of the Archives Program, Australian National University