Advertisement for Dunlop bicycle tyres: the spot that tells!
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Journal Title
Journal ISSN
Volume Title
Publisher
The Bulletin, 16 February 1911
Abstract
An advertisement that incorporates a painting of a hand in a fist with the thumb down superimposed on a photograph of Francis Birtle's bicycle. According to the caption, the bicycle is loaded up with 150lbs. of luggage for his trip around Australia. It leans against a rabbit-proof fence, with the front wheel in the Northern Territory and the back wheel in Queensland. The Dunlop Tyre label is visible on the rear tyre. Birtle's baggage, which is held onto the bike by a number of buckled straps includes a swag, a metal dish and a leather satchel. Birtles rode around Australia in 1910-11 on a two speed "Universal" bicycle. The advertisement's main caption includes: ' When a Cover is branded - Dunlop Tyre. You Know - Every Cyclist Knows - that it is the best that money can make or buy - and that it has no equal for - Wear, Quality, & Reliability.'
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Citation
Source
Type
Archives Series
Series in the Dunlop Rubber (Australia) Limited collection comprising 16 volumes of advertising material from the period 1910-1938.
Date created
1911
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DOI
Restricted until
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