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Advertisement for Dunlop tyres: What two women on a Dunlop-shod Essex coach did!

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Abstract

An advertisement that incorporates a route map of Australia and photographs of; the drivers with their Essex Six, the car stuck in a wash-out; and a close-up of one of the tyres. The bottom of the page is decorated with a border of silhouetted motor vehicles and motor cycles. The caption includes: 'The longest Transcontinental motor trip - in the history of Australian motoring - has just been completed by two New Zealand ladies, Mrs G. Sandford and Miss S. Christie, they having driven from Sydney to Fremantle, back to Adelaide, thence across the Continent to Darwin, and back again via Adelaide to Melbourne.' Their journey started 4 March and ended 19 July 1927. The top photograph was taken at an Essex retailler, probably in Melbourne. The show rooms façade is adorned with banners celebrating: 'The New Super-Six Essex, the Wonder Car of the World'. Both women are dressed in trousers tucked into high socks and Christie is in a pullover while Sandford wears a cardigan and tie. The wash-out snapshot was taken on the route from Darwin to Katherine after the end of the wet season. Sandford had a reputation as a motorist in New Zealand. She had won a race on Muriwai beach at 90 miles an hour and was the first New Zealand woman to receive a license as an aeroplane pilot.

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Archives Series

Series in the Dunlop Rubber (Australia) Limited collection comprising 16 volumes of advertising material from the period 1910-1938.

Date created

26 July 1927

Access Statement

License Rights

DOI

Restricted until

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