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Browsing by Author Shankar, Venkatesh

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Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Author(s)Lilien, Gary; Roberts, John; Shankar, Venkatesh
TypeJournal article
Date Published2013
Date Created-

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Author(s)Lilien, Gary L.; Roberts, John; Shankar, Venkatesh
TypeJournal article
Date Published2011
Date Created-
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