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Browsing by Author Lilien, Gary L.

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01_Lilien_Effective_Marketing_Science_2011.pdf.jpg

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Author(s)Lilien, Gary L.; Roberts, John; Shankar, Venkatesh
TypeJournal article
Date Published2011
Date Created-
01_Kayande_How_Feedback_can_Improve_2006.pdf.jpg

How Feedback can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems

Author(s)Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L., et al
TypeReport (Commissioned)
Date Published-
Date Created2006
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