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Browsing by Author Eagar, Toni

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A Conceptual Model of Cult Brand Behaviour

Author(s)Eagar, Toni
TypeConference paper
Date Published2004
Date CreatedNovember 29 2004

"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Author(s)Lindridge, Andrew; Eagar, Toni
TypeJournal article
Date Published2015
Date Created-

Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community

Author(s)Eagar, Toni
TypeJournal article
Date Published2010
Date Created-
01_Eagar_Becoming_Iconic:_David_Bowie_2014.pdf.jpg

Becoming Iconic: David Bowie from Man to Icon

Author(s)Eagar, Toni; Lindridge, Andrew
TypeJournal article
Date Published2014
Date Created-

Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero

Author(s)Eagar, Toni
TypeConference paper
Date Published2008
Date CreatedDecember 1-3 2008

Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community

Author(s)Eagar, Toni
TypeJournal article
Date Published2009
Date Created-

Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

Author(s)Eagar, Toni
TypeConference paper
Date Published2005
Date CreatedSeptember 6 2005

We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

Author(s)Eagar, Toni
TypeConference paper
Date Published2011
Date Created28-30 November

We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

Author(s)Eagar, Toni; Campbell, John Andrew
TypeJournal article
Date Published2013
Date Created-

When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts

Author(s)Eagar, Toni
TypeConference paper
Date Published2007
Date CreatedJuly 11-14 2007
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