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01_Raghubir_Why,_When,_and_How_Should_the_2010.pdf.jpg

Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics.

Author(s)Raghubir, Priya; Roberts, John; Lemon, Katherine N, et al
TypeJournal article
Date Published2010
Date Created-

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