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Browsing by Author Eagar, Toni

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Showing results 7 to 10 of 10

Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

Author(s)Eagar, Toni
TypeConference paper
Date Published2005
Date CreatedSeptember 6 2005

We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

Author(s)Eagar, Toni
TypeConference paper
Date Published2011
Date Created28-30 November

We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

Author(s)Eagar, Toni; Campbell, John Andrew
TypeJournal article
Date Published2013
Date CreatedJuly 6-8 2012

When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts

Author(s)Eagar, Toni
TypeConference paper
Date Published2007
Date CreatedJuly 11-14 2007

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