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Browsing by Author Bodoff, David

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The effects of time and number of personalized items on USERS' amount of sampling

Author(s)Bodoff, David; Ho, Shuk (Susanna)
TypeConference paper
Date Published2014
Date CreatedJune 9-11 2014

The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Author(s)Ho, Shuk (Susanna); Bodoff, David
TypeJournal article
Date Published2014
Date Created-

Timing of Adaptive Web Personalization and its Effects on Online Consumer Behavior

Author(s)Ho, Shuk (Susanna); Bodoff, David; Tam, Kar Yan
TypeJournal article
Date Published2011
Date Created-
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